Google Adwords Consultant
Google Adwords is a valuable tool that EVERY business can utilise. Yes, absolutely every business. It has a number of component parts that can be useful for you, no matter what the goals of your business. I find it helpful to break them up into five key areas.
This is the backbone of many digital strategies – serving targeted ads based on what people are searching for. The beauty of Google Adwords is that the data is incredibly transparent and easily reportable, and can be switched on or off, increased or decreased according to your budget day-to-day.
The challenge is that Adwords has many depths to it, and many ways to make it more effective for your business. That’s why it’s always best to trust a professional running it.
Whilst banner ads often deliver poorer quality traffic, they deliver a LOT of it very cheaply. And with good targeting and quality creative in the ads, that conversion rate can deliver enquiries and prospects. Think of Google Display more as brand awareness, rather than lead generation.
The other great thing about Google Display is that we can get your ads in all sorts of places. Even in apps and games that carry ads. So someone could be playing a game on their smartphone whilst sat outside your business, and see an ad for your services there and then. Kinda cool, eh?
Much like Google Display, except these ads are only shown to people who have already been to your website. We can even make sure they see specific ads based on products or services they’ve already looked at.
Whilst you can get display ads appearing in Gmail, Gmail Ads are actually emails that appear in people’s inboxes. They look something like this:
Don’t think many people would click on those? Think again. It’s much harder to get them to CLICK THROUGH, but the average open rate is very high. This is where you need to be backed by good content or a good promotional offer.
YouTube is a gold mine of advertising opportunities. The ability to produce a short, 15-second advert and show it directly to your target market within your specific location is huge, and one that every business should be taking part in.
And you don’t need to spend thousands on creating high end videos for YouTube; creativity is the key.
Whilst one of the dominant players in the industry, Google isn’t the be all and end all of pay-per-click. There are other great channels for PPC that include Bing, Facebook, Twitter, LinkedIn and Outbrain. All of those serve different purposes and different target markets.
I’m developing a number of case studies but you can find the first one below.
Google Adwords Case Study #1
Hire Your Google Adwords Consultant
Whatever solution you’re looking for, or whatever the size of your budget, I can help. I’m a registered Google Adwords Partner, so you can rest assured I know what I’m doing!
Drop me a line on firstname.lastname@example.org or call me on 0467 00 11 36 and let us know what target market you’d like to reach and how much budget you have to spend and we can put a free proposal together to show you the benefits Google Adwords can deliver.