Business, Marketing
Three 2023 Rebrands Failed To Hit The Mark – Twitter/X, I ❤️ NY and HBOMax.
February 20, 2024
Rebranding can be a double-edged sword, offering the promise of rejuvenation while also carrying the risk of alienating loyal customers and damaging brand equity. We take a look at four recent rebrand fails and what went wrong.
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