Google Ads, Marketing, SEO
Many marketers and business owners know they should be purchasing ads online to increase their traffic and conversions. But without understanding the difference between keyword types, you can waste a lot of your ad budget without getting enough sales to turn a profit. So let’s break down the difference between keyword types so you can […]
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Google Ads, PPC
Should you bid on your own brand name? This is a question that many marketers and brand owners ask whether they should or shouldn’t do. Bidding on your own keyword is the practice of placing PPC bids on your brand name. Many business owners and marketers are now realizing that it makes sense to bid […]
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Content, Google Ads
The two most popular advert types available on YouTube through Google Ads are bumper and skippable in-stream. We've been running both for a client and wanted to share some brief notes about what we've seen.
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Google Ads
Based on consumer research, Google has announced two new ad types. Read on to find out more!
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Google Ads
Google released a new Ads interface. It made it easier for business owners to navigate and added some features.
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Google Ads
What I've tried to do here is tackle some of the more frequently asked questions around PPC that I get.
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